| 1) We are different from big record labels in that we provide a much larger percentage of revenues back to the artists who deserve them. We have the advantage of being an indie label and yet we have an advantage over other indie labels. 2) We are different from other indie labels in that we elevate ourselves out of "the noise" of all other indie labels by following a focused marketing effort, targeting a very specific and very large audience with specific musical tastes. We avoid trying to be everything to everyone. 3) We have launched a marketing campaign aimed specifically at the 80+ million member Boomer Generation to promote our artists through "New Boomer Music" selections on Satellite Radio, Digital Cable, Airline Audio Channels, and Internet Radio. In addition, we are targeting the creation of "New Boomer Music" showcases on Broadcast Radio stations across the U.S. and through "Boomer-friendly" outlets such as coffee shops, book stores, and others. 4) We give back to the community by providing a significant percentage of profits - 5% of gross, right off the top - to charities that benefit today's youth. 5) Our web site is designed to be simple to navigate so customers can quickly and easily find the music they want, without any annoying pop-ups, banner ads, or other irrelevant links and ads. |
